Hardcruise was founded by 2 travel trade seniors, Gunnar Lepsøe and Hans Parnefält.
Gunnar has 40 years in the tourism industry, almost all of them in the Cruise segment, first as an employee and later he established Cruisespecialisten in 1989 which he operated for 20 years. A Cruise Travel agency and incoming agent in Norway, assisting DMCs, route planning of cruises domestic and overseas, consultancy and operating of shore excursions, sales of cruises world-wide.He has an extensive international network, both through Cruisespesialisten, but also connected with Cruise Europe, where he held the position of Chairman for 14 years.
Hans started his career in the Fritidsresor group and was for many years Production Manager for Eastern Mediterranean and was based in Cyprus.
Amongst other products was the mini- and weekly cruises from Cyprus to neighbouring Egypt, Israel and Greece and Nile Cruises fed by charter flights from Scandinavia. He started charter tour operator Vitaltour AS in 2002 which he sold in 2012. Vitaltour success concept was groups of 180 persons from selected areas of Scandinavia to handpicked hotels in Cyprus and Spain.